Press article

A+A 2023: HB presents its new brand world

Oct 24, 2023

At this year's leading trade fair for occupational safety, A+A 2023 in Düsseldorf, HB Protective Wear is presenting its new brand campaign for the first time. With "DIE SCHUTZMARKE!", the protective clothing specialist from the Westerwald region gets to the heart of its brand and service portfolio: desirable safety for protecting people from the dangers in their workplace. The new campaign will be the focus of the company's brand communication in the coming years.

THE SCHUTZMARKE! also forms the bracket around the product brands of the market leader for protective clothing, which have been well-known for many years. In addition to Flammgard® for daytime firefighting and TEMPEX® for cold and metallised heat protection, these naturally include the HB brand, under which the collections of the product segments arc-fault and chemical protection, heat, flame and welding protection, warning and weather protection, firefighting and technical assistance as well as product protection for cleanrooms and ESD are marketed.

The extensive portfolio is no coincidence: HB Protective Wear has been the only manufacturer in Germany to focus exclusively on the development of protective clothing for more than 70 years. During this time, the company has grown continuously and has repeatedly strategically expanded its PPE range and strengthened its international market position. 

The HB Protective Wear brand owes its continued success to the consistent focus on protection and quality, the expertise of our employees and the constant commitment to sustainability and corporate values shaped by medium-sized companies.


The brand values "high-performance, personal and predictable" are the clear promise of a strong brand to place the requirements and needs of its customers at the centre of its own actions and to make them tangible for you.


Today, HB stands for a unique and highly specialised range of services and is one of the market leaders in Germany and Europe. The company owes its high profile not least to its trademark - the green sea turtle. With its shell, it has the most personal of all protective equipment and is optimally adapted to different dangerous situations.


Fully committed to the HB Protective Wear brand, HB will continue on this path in the future: firmly linked to the site in Thalhausen, appreciative in its dealings with employees and business partners, innovative and ready for change, committed to society and the environment, and focused on protecting people at their workplace. 


Thus, the trade fair appearance at this year's A+A is also the start of a campaign that HB will place at the centre of its brand communication in the years to come.


Graphic: © HB Protective Wear

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Claudia Horn
Claudia Horn