The focus of the relaunch was to significantly improve user-friendliness, functionality, and product presentation. Since more and more users are using digital offerings primarily via their smartphones or tablets, the new website was also optimized specifically with a view to use via mobile devices.
To improve user-friendliness, a significantly optimized search and filter function has been implemented to make it easier to find the desired product. Ten detailed filter options allow precise narrowing down, starting with area of application, protection area, standards, product and material properties, through to specific attributes such as ladies' cut, lightweight fabric or ergonomic design. This provides many options for finding the desired search result quickly and in a targeted manner.